Digital Marketing Blogs

GA4 Attribution Error: Recover Lost Conversions with BigQuery Author: Balazs V. PH.DEvent attribution has changed in many Google Analytics 4 properties, leaving many GA4 and BigQuery users scratching their heads around the "sudden drop in performance" for all their...

Mobile App Marketing -How to Reach Your ROI Targets Author: Petra D.Did you know that the average smartphone user spends over 3 hours daily on mobile apps? Capturing a slice of this attention is essential for success. Let's dive into how to maximise your ROI. Although...

Google Ads Data Manager - New BigQuery Integration Author: Balazs V. PH.DGoogle Ads Data Manager is a new feature which acts as a central place for loading data into Google Ads - very useful for lead-gen and retail businesses alike. This blog shares some new and...

Digital Marketing for Real Estate Agents and Agencies Author: Ely L.Although there are a lot of digital marketing principles that can be applied to nearly every industry, there are always unique strategies and approaches that are required for a specific industry. Of...

Lead Generation on Google Author: Petra D.If you run a business selling high-value services (education, consulting) or products (software, real estate etc.) then you need to get high-quality leads for your sales teams to drive revenue. Digital marketing has proven to...

YouTube Inventory - How to Waste Your Ad Money on Kids Author: Ely L.I am still shocked that Google, who cares about YouTube revenue and has every incentive to not do this, still allows these placements to show to advertisers by default. It's easy to exclude. On an...

Google Search Console Bulk Export Author: Balazs V PH.DLooks like Google has not given up on Search Console, and they occasionally add some improvements. They’ve recently added functionality to compare categories of queries against each other. From what we have seen...

Google Consent Mode v2 The When, Why and How Author: Petra D.Google Consent Mode v2: The Basics Every Google Ads advertiser might have seen that warning in Google Ads to implement Google Consent Mode v2, which is also known as: Advanced Google Consent Mode or the New...

The 7 tables you might ever need from the BigQuery Data Transfer Author: Balazs V. PH.DBigQuery Data Transfer The BigQuery Data Transfer is one of the most valuable services within BigQuery (although it is hard to pick anything as “most valuable”, after all it is an...