Mobile App Marketing Agency

The challenge

Launch and grow a new, language learning mobile application in international (export) B2C markets with such established brands as Duolingo.

Business concept: freemium (free usage possible with time limitation) with in-app purchase of 1-month, 2-month, 12-month and lifetime subscriptions.

The approach

We created a realistic 12-months growth strategy for our client and defined Google Ads as our main app marketing channel (besides App Store SEO and minimal Apple search ads). We built the necessary, detailed measurement and data solutions to be able to evaluate both product and Google Ads campaigns performance. Handling the iOS 14.5 and ATT introduction challenges with proper actions (SKAN schema setup) and build up the methodology for campaign testing and the evaluation of results, including incrementality testing. Building google ads campaigns tailored to our clients business model.

Honest partnership for optimal app marketing

For the business success of any mobile app internationally, the product developer (our client) and the performance marketing agency (MarketingLens) have to work together closely. The agency must get as much information about the product itself as possible, see product performance clearly to be able to optimise the mobile app advertising campaigns for best results.

The results

• Our strategic Google Ads optimization delivered a remarkable 2x return on ad spend (ROAS) in just the first month, doubling our client’s initial investment.
• Through consistent refinement and data-driven tactics, we increased the ROAS to an impressive 14x by the twelfth month, achieving a minimal cost-to-revenue ratio of 6.7%.