Google Campaign Management Case Study: DroneDeploy
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As a leading provider of drone mapping and 3D modelling software, DroneDeploy sought to optimise their digital marketing efforts for maximum impact. Partnering with MarketingLens, they embarked on a journey to enhance their Google Ads campaigns and achieve measurable results by Google campaign management.
Our results in Google Ads campaign management
Case study: Google campaign management for a leading drone company
The challenge
DroneDeploy encountered a few challenges with their digital marketing and tracking strategy that needed addressing. The primary issue was optimising budget allocation, as there was an opportunity to better understand the impact of brand campaigns and their return on investment.
In addition, there were opportunities to enhance data-driven optimization. The current approach primarily relied on trial conversions, which limited insights into Google Ads campaign performance and potential improvements.
Furthermore, the digital strategy could benefit from a more nuanced tracking approach across different markets. By better aligning investment with the varying engagement levels and potential across regions, DroneDeploy could more effectively capture opportunities in high-potential areas.
The approach
To address these challenges, MarketingLens implemented a comprehensive strategy:
- Campaign Structure Revamp: A new campaign framework was established, prioritising value tracking, measurement, and automation.
- Full Google Ads Campaign Management: Our team took full control of DroneDeploy’s Google Ads campaigns, aligning them with their overall digital marketing strategy.
- Dedicated Account Management: A skilled team of Senior Account Managers was assigned to oversee all activities.
- Data-Driven Optimization: CRM integration with Google Ads ensured accurate data input and improved campaign performance.
- Regular Reviews and Strategy Sessions: Monthly campaign reviews and quarterly business reviews (QBRs) were conducted to assess performance and refine strategies.
The results
With MarketingLens’ expertise, DroneDeploy achieved remarkable improvements:
- 122% Increase in Website Traffic: A significant boost in site visits, demonstrating enhanced campaign effectiveness.
- 18% Increase in Conversions: Improved conversion rates, driven by more precise targeting and value tracking.
- 10% Reduction in CPCs: Lower cost-per-click, resulting in more cost-efficient advertising.
Why choose MarketingLens as your Google Ads agency?
We can support you during the implementation of the necessary measurements before spending any money
Benefit from our comprehensive Google Ads campaign management, optimised for value and efficiency.
Leverage our in-house data experts for custom analytics solutions that drive informed decisions.
As former Google experts, we specialise in creating high-performing Google Ads campaigns with our Google Ads services.
With over a decade of experience across industries, we have helped international clients achieve their goals.
We offer you a transparent and honest partnership and will evaluate your business model for viability and will contract you only in case we really think your business goals are realistic, achievable and we are the right partner for you.
Your Google Expert Team
- Custom Strategies & Breakthrough Results.
- Automated processes ensure efficient workflows.
- Dedicated teams (3-6 experts) provide focused attention.
- Transparent dashboards with clear KPIs empower collaboration and track progress towards your goals.
- We combine deep industry knowledge, media expertise, and platform mastery to craft customer-centric marketing.
BERTI B.
CEO & Head of Digital
BALAZS V. PH.D
Head of Marketing Science
ELY L.
Head of Product & Growth Strategy
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