Google Ads Optimization for Enhanced Performance: Tradewind Finance
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As a prominent provider of financial solutions, Tradewind Finance sought to enhance their digital marketing efforts and data-driven optimizaton for maximum impact. Partnering with MarketingLens, they embarked on a journey to optimise their Google Ads campaigns and achieve measurable results.
Our results in Google Ads campaign management
Case study: Google Ads services for a financial company
The challenge
Tradewind Finance faced key challenges in optimising their digital marketing efforts. Their Google Ads campaigns were not fully optimised, resulting in less effective use of their budget and missed opportunities for improved ROI. Additionally, data tracking and analysis were limited, which constrained their ability to make informed decisions and optimise campaign performance.
Moreover, budget allocation was not effectively aligned with market potential, and campaigns were mainly conducted in English despite having a Spanish website version. Addressing these issues was essential for enhancing overall campaign efficiency and reaching the right audience effectively.
The approach
To address these challenges, MarketingLens implemented a comprehensive strategy:
- Google Ads Optimization: We took full control of Tradewind Finance’s Google Ads campaigns, refining targeting, negative keyword management, and overall campaign structure.
- Dedicated Account Management: A skilled team of Senior Account Managers was assigned to oversee all activities.
- Data-Driven Optimization: We integrated CRM data with Google Ads to ensure accurate data input and optimise campaigns based on valuable insights.
- Regular Reviews and Strategy Sessions: Monthly campaign reviews and quarterly business reviews (QBRs) were conducted to assess performance and refine strategies.
The results
With MarketingLens’ expertise, Tradewind Finance achieved remarkable improvements:
- 20% Increase in Website Traffic: A significant boost in site visits, demonstrating enhanced campaign effectiveness.
- 25% Increase in Conversions: Improved conversion rates, driven by more precise targeting and optimised campaigns.
- Improved Quality Score and Lower CPC: Enhanced campaign performance led to a better quality score and reduced cost-per-click.
Why choose MarketingLens as your Google Ads agency?
We can support you during the implementation of the necessary measurements before spending any money.
Our strategies consistently deliver improvements in traffic, conversions, and cost efficiency.
We provide full management of Google Ads campaigns with a focus on optimization and performance.
Leverage our in-house data experts for custom analytics solutions that drive informed decisions.
As former Google experts, we specialise in creating high-performing Google Ads campaigns with our Google Ads services.
With over a decade of experience across industries, we have helped international clients achieve their goals.
We offer you a transparent and honest partnership and will evaluate your business model for viability and will contract you only in case we really think your business goals are realistic, achievable and we are the right partner for you.
Your Google Expert Team
Custom Strategies, Breakthrough Results. We combine deep industry knowledge, media expertise, and platform mastery to craft customer-centric marketing. Automated processes ensure efficient workflows. Dedicated teams (3-6 experts) provide focused attention. Transparent dashboards with clear KPIs empower collaboration and track progress towards your goals.
BERTI B.
CEO & Head of Digital
BALAZS V. PH.D
Head of Marketing Science
ELY L.
Head of Product & Growth Strategy
We partner with leading brands
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