Global Expansion Strategy:
Leveraging Google Ads for Mobile App Market Penetration
Apps
Problem
Challenges in optimizing budget for global market expansion
Tight budget constraints for advertising in multiple countries
Google Ads reports insufficient for detailed market analysis
Solution
Implemented a comprehensive conversion tracking system
Captured actual purchase conversions accurately
Established Google Ads data transfer to BigQuery
Developed a detailed Looker dashboard
Utilized SQL for transforming and merging relevant Google Ads data
Ensured automatic daily dashboard refresh
Created a thorough documentation and dashboard usage guide
Results
Improved decision-making for geographic advertising
Identified countries with better or worse product sales than average
Adjusted campaign setups based on regional performance
Significantly increased return on advertising investment
Achieved a steady ROI of over 130% without reducing ad volumes
Enabled flexible and informed budget planning for campaigns
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