Consideration

Global Expansion Strategy:

Leveraging Google Ads for Mobile App Market Penetration

Apps

Problem

Challenges in optimizing budget for global market expansion

Tight budget constraints for advertising in multiple countries

Google Ads reports insufficient for detailed market analysis

Global Expansion Strategy
SQL data visualisation on Looker Studio dashboard

Solution

Implemented a comprehensive conversion tracking system

Captured actual purchase conversions accurately

Established Google Ads data transfer to BigQuery

Developed a detailed Looker dashboard

Utilized SQL for transforming and merging relevant Google Ads data

Ensured automatic daily dashboard refresh

Created a thorough documentation and dashboard usage guide

Results

Improved decision-making for geographic advertising

Identified countries with better or worse product sales than average

Adjusted campaign setups based on regional performance

Significantly increased return on advertising investment

Achieved a steady ROI of over 130% without reducing ad volumes

Enabled flexible and informed budget planning for campaigns

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