Digital Marketing Blogs
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What is Competitor Analysis and Benchmarking?
What is competitor analysis and benchmarking? Competitor analysis and benchmarking are strategic processes that help businesses evaluate their performance against industry rivals and identify opportunities for improvement. In today's highly competitive business...
A Glimpse into the Future of Manufacturing: Data as the New Bedrock
The MarketingLens team recently attended the National Manufacturing & Supply Chain Conference in Dublin. It was an educational trip for me as I investigated a medley of talk on matters from across a wide breadth of Industry leaders. If there was one takeaway that...
Top 5 Services Provided by a Mobile App Marketing Agency
Top 5 services provided by a mobile app marketing agency form the backbone of successful digital growth strategies in today’s hyper-competitive app ecosystem. Top 5 services provided by a mobile app marketing agency encompass user acquisition optimization, store...
University College London Partners on Data Driven Marketing Internship
At MarketingLens, we believe that the future of marketing lies at the intersection of data, technology, and human potential. That is why we are thrilled to announce our internship partnership with University College London (UCL) — a world-renowned institution known...
Marketing Mix Modeling & Google Meridian’s Data Democratization Potential
I first heard about Meridian from a co-worker who was talking about the future of BigQuery data and how large companies are using modeling techniques to make predictions. At the time, I didn’t think much of it—just another BigQuery tool, right? A quick Google search...
GA4 Attribution Error: Recover Lost Conversions with BigQuery
Event attribution has changed in many Google Analytics 4 properties, leaving many GA4 and BigQuery users scratching their heads around the "sudden drop in performance" for all their campaigns.Many people from the digital analytics community - myself included - noticed...
Mobile App Marketing – How to Reach Your ROI Targets
Did you know that the average smartphone user spends over 3 hours daily on mobile apps? Capturing a slice of this attention is essential for success. Let's dive into how to maximise your ROI. Although some mobile apps are developed to be just for fun or to serve some...
Google Ads Data Manager – New BigQuery Integration
Google Ads Data Manager is a new feature which acts as a central place for loading data into Google Ads - very useful for lead-gen and retail businesses alike. This blog shares some new and interesting learnings. In this tool you can load data from various sources in...
Digital Marketing for Real Estate Agents and Agencies
Although there are a lot of digital marketing principles that can be applied to nearly every industry, there are always unique strategies and approaches that are required for a specific industry. Of course, even within each industry every client needs their own unique...
Lead Generation on Google
If you run a business selling high-value services (education, consulting) or products (software, real estate etc.) then you need to get high-quality leads for your sales teams to drive revenue. Digital marketing has proven to bring relevant traffic to many businesses’...
YouTube Inventory – How to Waste Your Ad Money on Kids
I am still shocked that Google, who cares about YouTube revenue and has every incentive to not do this, still allows these placements to show to advertisers by default. It's easy to exclude. On an account level, you exclude 'Content suitable for families', which is...
Google Search Console Bulk Export
Looks like Google has not given up on Search Console, and they occasionally add some improvements. They’ve recently added functionality to compare categories of queries against each other. From what we have seen from our network, it has been received well by the...
Google Consent Mode v2 – The When, Why and How
Google Consent Mode v2: The Basics Every Google Ads advertiser might have seen that warning in Google Ads to implement Google Consent Mode v2, which is also known as: Advanced Google Consent Mode or the New Google Consent Mode. The deadline was March 2024 and is now a...
The 7 tables you might ever need from the BigQuery Data Transfer
BigQuery Data Transfer The BigQuery Data Transfer is one of the most valuable services within BigQuery (although it is hard to pick anything as “most valuable”, after all it is an all-around versatile database - BigQuery is evolving fast with new features coming out...
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BERTI B.
Head of Digital