Digital Marketing Insights

At MarketingLens, we believe that the future of marketing lies at the intersection of data, technology, and human potential. That is why we are thrilled to announce our internship partnership with University College London (UCL) — a world-renowned institution known...

I first heard about Meridian from a co-worker who was talking about the future of BigQuery data and how large companies are using modeling techniques to make predictions. At the time, I didn’t think much of it—just another BigQuery tool, right? A quick Google search...

Event attribution has changed in many Google Analytics 4 properties, leaving many GA4 and BigQuery users scratching their heads around the "sudden drop in performance" for all their campaigns.Many people from the digital analytics community - myself included - noticed...

Did you know that the average smartphone user spends over 3 hours daily on mobile apps? Capturing a slice of this attention is essential for success. Let's dive into how to maximise your ROI. Although some mobile apps are developed to be just for fun or to serve some...

Google Ads Data Manager is a new feature which acts as a central place for loading data into Google Ads - very useful for lead-gen and retail businesses alike. This blog shares some new and interesting learnings.  In this tool you can load data from various sources in...

Although there are a lot of digital marketing principles that can be applied to nearly every industry, there are always unique strategies and approaches that are required for a specific industry. Of course, even within each industry every client needs their own unique...

If you run a business selling high-value services (education, consulting) or products (software, real estate etc.) then you need to get high-quality leads for your sales teams to drive revenue. Digital marketing has proven to bring relevant traffic to many businesses’...

I am still shocked that Google, who cares about YouTube revenue and has every incentive to not do this, still allows these placements to show to advertisers by default. It's easy to exclude. On an account level, you exclude 'Content suitable for families', which is...

Looks like Google has not given up on Search Console, and they occasionally add some improvements. They’ve recently added functionality to compare categories of queries against each other. From what we have seen from our network, it has been received well by the...

BigQuery Data Transfer The BigQuery Data Transfer is one of the most valuable services within BigQuery (although it is hard to pick anything as “most valuable”, after all it is an all-around versatile database - BigQuery is evolving fast with new features coming out...