Competitive Analysis and Benchmarking for Raketech
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Our results in Competitive Analysis and Benchmarking
Case study: Competitive analysis and benchmarking of an affiliate marketing company specialising in gambling industry
The challenge
Raketech sought to expand into new markets but was unsure which regions would offer the highest return on investment. Their core challenge was threefold:
- Market Selection:
Identifying which markets had the highest search traffic potential relative to their population size. - Competitive Ecosystem:
Gaining an understanding of the existing gambling landscape in each market to benchmark against top competitors. - Compliance and Paid Media Feasibility:
Ensuring that legal frameworks in each target market would support both SEO growth and paid media activities.
Without in-depth competitive analysis and accurate benchmarking, Raketech risked investing resources into markets with lower potential for revenue growth.
The approach
MarketingLens, leveraging the expertise of former Google strategists, partnered with Raketech to deliver a comprehensive market expansion strategy. Our approach centred around competitive analysis and benchmarking to uncover the best opportunities.
Target Market Selection:
We analysed 12 high-potential markets and 3 experimental regions using a data-driven approach. By examining:
- Organic Traffic (Sessions) from Search Engines: This metric was a critical indicator of how engaged potential users in each market were with gambling-related queries.
- Current SEO Performance: We compared Raketech’s existing performance in its core markets against these new regions, highlighting areas with untapped potential.
This analysis helped us identify two to three strong markets that showed a promising balance between search demand and population size, leading to targeted investments.
The results
With the insights gained from the competitive analysis and benchmarking, Raketech made data-backed decisions that led to significant business growth in new markets. The results included:
- New Top-Earning Market: Raketech’s investment in one of the three recommended markets resulted in this region becoming their top revenue-generating market, surpassing even some of their long-established ones.
- Enhanced SEO Performance: Achieved a 35% increase in organic traffic in new markets through targeted keyword strategies and content optimisation.
- Strategic Market Entry: By focusing on markets with the most potential, Raketech avoided wasting resources on less profitable regions, improving overall ROI and expansion success.
- Conversion Rate Boost: Improved conversion rates by 30% after implementing insights from competitive benchmarking, resulting in more effective marketing campaigns.
Why choose MarketingLens as your digital marketing agency?
We can support you during the implementation of the necessary measurements before spending any money
Our comprehensive competitive analysis and benchmarking solutions enable businesses to improve conversion rates and optimize marketing efforts for increased ROI.
We have an in-house data team for tailor-made data collection and analytics solutions incuding essential data dashboards to support business decisions
We are ex-googlers and senior specialists, so we will promote your website or app in the most cost effective way possible.
We aim to understand your business and have more than 10 years of experience in almost every industry, supporting international clients
We offer you a transparent and honest partnership and will evaluate your business model for viability and will contract you only in case we really think your business goals are realistic, achievable and we are the right partner for you.
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BERTI B.
CEO & Head of Digital
BALAZS V. PH.D
Head of Marketing Science
ELY L.
Head of Product & Growth Strategy
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