Digital Transformation at OTP Bank Group: Data-Driven Marketing
As one of Central and Eastern Europe’s leading financial service providers, OTP Bank Group serves millions of customers across 11 countries. Recognizing the immense potential of digital marketing, the bank sought to enhance its capabilities and drive more informed decision-making with the help of digital transformation.
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Data-Driven Marketing: A Digital Transformation Case Study of OTP Bank Group
The challenge
OTP Bank, a leading financial institution, faced the complex task of unifying its disparate digital marketing data with its robust Big Data environment.
The bank’s goal was to streamline its marketing operations, optimise advertising spend, and gain a comprehensive understanding of customer behaviour. By integrating these data sources, OTP Bank sought to enhance its ability to deliver personalised experiences, improve customer satisfaction, and drive business growth.
However, this integration presented significant challenges, including data quality issues, varying data formats, and the need to ensure strict adherence to data privacy regulations. To overcome these obstacles, OTP Bank required a sophisticated data management solution capable of handling large volumes of data, ensuring data accuracy, and protecting sensitive customer information.
The Solutions
To address these challenges, OTP Bank partnered with MarketingLens. Together, we developed a comprehensive digital marketing analytics framework. This framework involved:
Data Collection and Integration: Leveraging Google BigQuery, MarketingLens collected and integrated digital and web data from various sources. This included setting up data transfers and API connectors to gather data from essential digital platforms.
Dashboard Development: We designed and deployed custom dashboards that provided clear and actionable insights. These dashboards enabled OTP Bank to compare paid and organic search performance, identify trends, and make data-driven decisions.
Automation and Optimization: To streamline processes and improve efficiency, We implemented automated data processes for optimising digital advertising activities. This included automating tasks like keyword bidding and campaign adjustments.
The results
With MarketingLens’ expertise and data-driven approach, OTP Bank achieved remarkable results:
Increased Leads: The bank experienced a significant +30% increase in qualified leads, driving more potential customers to its services.
Improved ROI: By optimising digital advertising campaigns and making data-driven decisions, OTP Bank achieved substantial improvements in return on ad spend.
Enhanced Insights: The unified analytics ecosystem provided OTP Bank with deeper insights into its digital marketing performance. This enabled the bank to make more informed decisions and identify new opportunities for growth.
Why choose MarketingLens to help you with your digital transformation?
Digital Transformation Services: Our in-house data experts deliver custom data collection and analytics solutions, including essential data dashboards to drive informed decisions.
Our comprehensive competitive analysis and benchmarking solutions enable businesses to improve conversion rates and optimize marketing efforts for increased ROI.
We have an on-house data team for tailor-made data collection and analytics solutions incuding essential data dashboards to support business decisions
We are ex-googlers and senior specialists to build the most effective google app campaigns for you mobile application
With over a decade of experience across diverse industries, we’ve helped international clients achieve their goals.
Our transparent partnership involves a thorough evaluation of your business model. We only commit if we believe your goals are realistic, achievable, and we’re the ideal partner.
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Custom Strategies, Breakthrough Results. We combine deep industry knowledge, media expertise, and platform mastery to craft customer-centric marketing. Automated processes ensure efficient workflows. Dedicated teams (3-6 experts) provide focused attention. Transparent dashboards with clear KPIs empower collaboration and track progress towards your goals.
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